Face-to-face with my beauty advisor
Elodie Planchon and Jérôme Joutard are leading the way with innovative projects at Parfums Christian Dior. Jérôme, Chief Information Officer, is driving the Maison's technological transformation, while Elodie, the Direct-to-Consumer Marketing Director, focuses on creating seamless and personalized experiences for customers. Together, they are upending how Parfums Christian Dior engages with its audience.
Through their "direct-to-consumer" strategy, Jérôme and his team have brought immersive virtual experiences to customers. A partnership with Bambuser and Perfect Corp to offer personalized virtual consultations and virtual makeup try-ons is scoring high customer satisfaction and impressive conversion rates. Meanwhile, Elodie is crafting a seamless omnichannel experience, so customers get personalized and exclusive interactions across various touchpoints.
"We are recording a conversion rate up to 5 times higher than the average online rate. Apart from the technical challenge, what we've achieved is a real human transformation."
Elodie Planchon, Direct-to-Consumer Marketing Director at Parfums Christian Dior
The success of their projects highlights Parfums Christian Dior's commitment to innovation and customer-centricity in the beauty industry.
Beauty lovers: Join Elodie and Jérôme at Parfums Christian Dior in revolutionizing the customer experience. #TechPartInOurFuture
See job offers
See job offers
Meet LVMH tech experts in action.
You're about to enter
The Tech Playground
0%