Unlimited creativity and the power of video games
Will the next wave of video games revolutionize how luxury brands engage with their clients? Follow Anne Pezet, Digital Innovation Client Experience Manager and Philippe de Bodinat, Digital Innovation Client Experience Project Manager, experts in digital innovation and creative immersive experiences at Louis Vuitton.
Anne’s groundbreaking initiatives integrate technologies like augmented reality and image recognition into the world of Louis Vuitton. Philippe, an accomplished video game producer, creates captivating user experiences that deftly incorporate virtual reality. Their collaborations for Asnières Immersive astonish and delight. Plans are underway for global deployment and expansion to multiple events and stores worldwide.
"The feedback and take-up have been so positive that a roll-out plan is now in place for more than 10 events around the world, as well as in-store."
Anne Pezet, Digital Innovation Client Experience Manager
Looking ahead, Anne and Philippe will continue to defy the frontiers of immersion, including infusing additional senses like touch and scent. The goal is to forge a deeper connection between clients and Louis Vuitton's exquisite products and iconic locations. If you're up for an immersive trip to the future of luxury, don't miss out on Louis Vuitton's visionary project.
Master storytellers: Join Anne and Philippe in their vision quest at Louis Vuitton. #TechPartInOurFuture
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